Every workplace strives to create a unique, enticing atmosphere for current and prospective employees. These collective components do more than boost retention, though; they also brand the company and make it more recognizable. Developing this company culture is vital if you hope to stand out in today’s market, but doing it effectively is half the battle. These are some of the most important characteristics that define strong company cultures.

1. Established Values

The main element of company culture is a firmly-established set of values. A corporate mission statement and shared goals should be evident to every employee and should reflect the organization’s goals and niche. A general company motto or mission statement is a vital part of effective branding on the consumer side, too. During challenging periods of local, national, and even global uncertainty, these values can offer comfort and strength to an organization and its stakeholders.

2. Unexpected Inspiration

Corporate leaders who value their perceived culture do not enforce generic, unchanging tasks or standards for individuals or positions. Great ideas can come from anyone, at any moment. Because of the unpredictable nature of creativity, leaders should cultivate a company culture that understands this concept and encourages idea-sharing. Operating on the basis of an open exchange of ideas helps create a collaborative culture that naturally helps employees’ voices be heard.

3. Human Resources Direction

Restrictions, company policies, and tough decisions are often enforced by a business’s human resources department. Although these unpleasant tasks are attributed to the role of the HR specialist, there are many other components to this position. HR directors and their staff are largely responsible for overseeing company culture. They accomplish this in a number of different ways:

  • Ongoing training modules
  • Reinforcing company goals
  • Revisiting corporate values
  • Creating recognition programs
  • Promoting positive attitudes

4. Reinforcing Wanted Behaviors

At times, responsibility for upholding company culture falls upon individual employees. This concerted effort comes about through daily interactions as well as organized events and rewards programs. When associates respond to the existing culture with a gung-ho attitude and exemplary behavior, they can be rewarded accordingly. This creates a cycle of positive enforcement of this culture, strengthening it with each passing day.